Search results for "behavioral intention"
showing 5 items of 5 documents
The Psychological Science Accelerator’s COVID-19 rapid-response dataset
2023
Funder: Amazon Web Services (AWS) Imagine Grant
The effects of mobile banking application user satisfaction and system usage on bank-customer relationships
2016
This study examines mobile banking (m-banking) application usage in Finland by linking it with customer-bank relationship development. Specifically, we examine how usage is related to relationship commitment, overall satisfaction, intention to recommend the bank and future intentions to remain with the bank. A survey was used to collect data from experienced mbanking application users. In total, 273 valid responses were received. The results support the hypotheses and reveal that user satisfaction with m-banking application usage has a strong positive association with usage of m-banking applications. Usage, in turn, was positively related to all examined bank-customer relationship related v…
Making the most of information technology & systems usage: A literature review, framework and future research agenda
2015
Literature review on information technology & systems (IT/S) from January 2000 to December 2014.Total 152 relevant articles were found and classified into four main domains.Literature on IT/S continuous usage lacks a clear roadmap and agenda.Most research conducted in East Asia and North America.Technology acceptance model (TAM) the most used theory. This detailed literature review has considered a relatively large quantity (152 total) of scholarly empirical publications, conference proceedings, books and popular market reports published over the last 15years, i.e., from January 2000 to December 2014, in the field of human continuous usage behavior and in the context of information technolo…
Determinantes de las intenciones conductuales en un programa de certificación profesional a nivel europeo
2017
En los últimos años han proliferado los programas de certificación profesional en competencias, y desde la literatura se ha abogado por la necesidad de investigar acerca del valor percibido de tales sistemas en términos de beneficios y barreras percibidas por los potenciales candidatos para la acreditación. Por ello, a partir de una encuesta a profesionales acerca del programa “Certified Professional” en 8 países europeos, se analiza la influencia de los atributos percibidos del programa de certificación y de las características personales del potencial candidato sobre sus intenciones conductuales. Como resultado, se observa una influencia significativa tanto de las percepciones del program…
Adoption of social media marketing for sustainable business growth of SMEs in emerging economies: The moderating role of leadership support
2021
Social media marketing (SMM) plays an important role in business communication, marketing, operations, and other activities. There is a growing interest among researchers, academicians, and practitioners to understand the role of SMM in business sustainability in small and medium enterprises (SMEs) in an emerging economy, like India. Few studies have attempted to understand this role. Thus, the aim of this study is to examine the impact of adopting social media marketing for sustainable business growth of SMEs in an emerging economy. The study also investigates the moderating role of SME leadership support on the relationship between SMM usage and sustainable business growth of SMEs. After …